Faculty Profile

Dr. Pushpa B.V.

Associate Professor · Finance

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Associate Professor

Education : M.Com, MBA, M.Phil, UGC-NET, Ph.D. (Finance, Accounting, Research Methodology)

A seasoned finance and accounting professional with over 22 years of distinguished experience in academia, encompassing teaching, research, curriculum development, and academic leadership. Her expertise lies in delivering conceptually strong and application-oriented instruction in areas such as corporate finance, financial management, firm performance evaluation, and fundamental analysis of companies. She has a keen interest in personal financial planning and pension systems, with a focus on equipping students with practical, real-world financial decision-making skills. An active contributor to academic research, she has presented scholarly papers at national and international conferences, reflecting her engagement with contemporary developments in the field. Her research work has been published in reputed peer-reviewed journals, demonstrating her commitment to advancing knowledge in finance and accounting. She is also experienced in mentoring students, guiding research projects, and fostering analytical and critical thinking abilities. Her academic approach integrates theoretical rigor with case-based learning, industry insights, and emerging trends, ensuring that learners are well-prepared to meet the dynamic demands of the financial sector.

Academic Details

Doctorate

Doctor of Philosophy (Ph.D) on 'Pension with Parity- An Evaluation of Pension Schemes in India'. Manipal Academy of Higher Education (MAHE) under the guidance of Dr. N. S. Viswanath, Director General (Research), Bhavan's Management Research Center, M P Birla Institute of Management.

Post Graduation

MPhil in Commerce from Madurai Kamaraj University, September 2014
UGC-Net in Management, October 2013
Master degree in Business Administration (MBA) with finance specialization from Post-Graduation Center, Madurai, April 2009
Master of Commerce (M. Com), Bangalore University, Bangalore, April 2001

Graduation

Bachelor Degree in Commerce (B.Com) with Costing and Taxation specialization from NMKRV Degree College, April 1996

Publications

Pushpa BV, (2026). Generational Shifts: Insights for Corporates on Emerging Trends. Southern Economist, Vol 21. Pp.14-17.
Pushpa BV, (2025). The Global decline of currencies against the US Dollar: Causes and implications. Southern Economist, Volume 64, Number 1, pp. 49-62.
Pushpa BV, (2025). Breaking Barriers: Unraveling Glass Ceiling Perceptions and Resilience of Women IT Managers. European Economic Letters. Vol 15, Issue 3(2025), pp 934-953. (ABDC listed).
Pushpa BV, (2025). Blockchain and the future of digital marketing: Enhancing Trust, Transparency and Transformation. International Journal of Research in Marketing Management and Sales. Volume 7, Issue 1, pp.396-400.
Pushpa BV, (2024). Erosion of Psychological safety at workplace: Strategic interventions to address the issue. IJBMI. Volume 13 Issue 12, December 2024. 23-26.
Pushpa BV, (2024). Redefining Leadership Competencies for the Hybrid Workplace: Challenges and Opportunities. Personnel Today, Jan-June 2024, pp.13-20.
Pushpa BV, (2024). Pension with Parity: An Evaluation of Pension Schemes of India. Finance India, Vol.XXXVIII, No.3, September 2024, Pages-709-716.
Pushpa BV, (2024). Unified Lending Interface (ULI): Transforming the Digital Lending Ecosystem. JETIR, September 2024, Volume 11, Issue 9. 252-259.
Pushpa BV, (2024). Impact of Website Reputation and Source Credibility on Perceived Ewom Credibility and Consumer Purchase Intentions. Asian Journal of Economics, Business and Accounting 24(9):392-410.
Pushpa BV, (2024). Selecting the Right Sample Size: Methods and Considerations for Social Science Researchers. IJBMI. Volume 13 Issue 7. 152-167.
Pushpa BV, (2024). Internationalization of Indian Currency. Southern Economist, Volume 62, Number 20, pp. 16-29.
Pushpa BV, (2023). Advancing Sustainable Workforce Management: The Role of AI-Enabled Green HRM and skill transformation. Personnel Today, Volume XXXIV, Number 2, pp. 20-23.
Pushpa BV, (2023). Examining the Spillover Effect from Global Stock Markets to Indian Stock Market. Asian Journal of Economics, Business and Accounting, Volume 23, Issue 5, Page 11-29.
Pushpa BV, (2022). Atal Pension Yojana: A Scenario Analysis of its applicability in India. Journal of Algebraic Statistics. Volume 13, Issue 3, p 968.
Pushpa BV, (2021). Talent Management Practices and its Impact on Intention to Stay in the Organization. Asian Journal of Economics, Business, and Accounting, Volume 22, Issue 24, pp. 86-104.
Pushpa BV, (2021). Competitiveness of Pension Funds in India. Journal of contemporary Issues in Business and Government, Vol.27, No.2, 2021.
Pushpa BV, (2020). Blockchain Technology in Cross Border Remittances: A Case Study of Ripple Vs Swift. International Journal of Advance and Innovative Research, Volume 7, Issue 3 (II), July-September 2020.
Pushpa BV, (2019). Impact of Union Budget (2019) on NSE (Nifty) Sectoral Indices: A Symptomatic Study. Southern Economist, September 2019, Volume 58, No. 9.
Pushpa BV, (2017). An Analytical Study on Currency Correlation and Risk Grading. ZENITH International Journal of Business Economics & Management Research. Vol.7 (4), pp. 1-22.
Pushpa BV, (2017). EVA Momentum as an effective indicator of performance of companies. International Journal of Applied Financial Management Perspectives, Vol. 6, No.3, July-September 2017.
Pushpa BV, (2016). Global Stock market reaction to special events; evidence from BREXIT referendum. International Journal of Business and Administration and Research Review Vol. 1 issue 4.
Pushpa BV, (2016). Role of event organizing companies in increasing the brand image of the client companies. International Journal of Management (IJM), Volume 7, Issue 7, pp.303-312.
Pushpa BV, (2016). A study on peer-to-peer lending: an alternative in SME financing. 2nd International Conference on Innovative Trends in Science, Engineering and Management, Volume No. 5, Issue 11.
Pushpa BV, (2016). Prospects of non-conventional sources of credit - a case study on peer-to-peer lending in India. IOSR journal, pp. 79-85.
Pushpa BV, (2018). Demonetization and its impact on Digitalization of Payment systems in India. International Journal of Research in Management and Social Science, Vol. 6, Issue 1 (III), Jan-March 2018.
Pushpa BV, (2017). An Empirical Study of Investors Preference towards Tax Saving Schemes of SBI Mutual Fund. International Research Journal of Commerce and Law (IRJCL), Vol.2.
Pushpa BV, (2017). A study on Brand Awareness among Customers of Bangalore for Byju's - the Learning App. International Journal of Research in Management & Social Science, Vol. 5, Issue 3 (VI) July-September 2017, pp. 12-18.
Pushpa BV, (2017). Investment Decision making using technical analysis: A study of select stocks in Indian Stock Market. IOSR Journals, Issue 9, vol. 19.
Pushpa BV, (2017). A study on footwear retail supply chain for select outlets at Bangalore city. International Journal of Logistics and Supply Chain Management Perspectives, Vol 6, No.3, July-September 2017.
Pushpa BV, (2017). Union Budget 2017: An Analysis of Banking and Financial Sector Reforms. Southern Economist, Vol. 55, March 1, 2017, No. 21.
Pushpa BV, (2016). An Analytical study on inflation and short-term interest rates. International Journal of Applied Financial Management Perspectives.
Pushpa BV, (2015). Study on awareness towards Pradhan Mantri Jan Dhan Yojana. SJCC Management Research Review, Vol. 5, No.2, December, pp. 162-171.
Pushpa BV, (2015). Succession and success for investors in open offers and secondary markets: regulation, apprehension and motivation in case of Indian stock markets. IOSR Journal of Business and Management, PP 55-58.
Pushpa BV, (2015). Quantitative easing and its impact on the financial markets of emerging economies. IOSR Journal of Economics and Finance.
Pushpa BV, (2014). Financial inclusion (FI) in India - initiatives and challenges. Thematic Journal of Business Management, Vol.3, Issue 5, December.
Pushpa BV, (2014). Global integration and rupee depreciation: are times good forward? USHUS Journal of Business Management, 13(3), 73-87.
Pushpa BV, (2013). Unfolding the euro zone crises - an introspection. Southern Economist, Vol.54, No.7.
Pushpa BV, (2013). Casual impact of economic reforms on rupee depreciation in 2013. Chronicle of the Neville Wadia Institute of Management Studies and Research.
Pushpa BV, (2013). An insight into NSEL Scam. IOSR Journal of Business and Management.

Papers Presented

Youth, Brands, and Digital Fatigue: Rethinking Social Media Engagement for VIKSIT Bharat 2047 - KRISYM 2026, Kristu Jayanti Institute of Management in collaboration with EuroMid Academy of Business and Technology, Qatar, 16-17 January 2026.
ESG Adoption as a Strategic Capability in MSMEs and its impact on Organisational outcomes - National Conference NCISSBPDE-2026, GSSS Institute of Engineering and Technology for Women, Mysuru, 10 January 2026.
Revisiting Pecking Order Theory (POT) in Emerging Markets: Evidence from the Indian Stock Market - International Research Conference, Indian Institute of Finance, 26 October 2025.
Uncovering Diversity, Inclusivity, and Equity (DIE): The Role of Resilience and Leadership Influence - IEDBSF-2025, CMS Business School, JAIN University, 18-19 June 2025.
Breaking Barriers: Exploring Glass Ceiling Perceptions and Resilience Among Women IT Managers - International Conference on Charting New Frontiers of Business Agility, Krupanidhi College of Management, Bangalore, April 2024.
Case study 'Conflict of interest between investors and traditional family run business promoters: Maiyas Beverages and Foods Pvt. Ltd' - 3rd AIMA Case Writing Competition & Conference, AIMA, New Delhi, 13-15 April 2023.
Talent Management Practices and its Impact on Intention to Stay in the Organisations - AVANT-GARDE 2019, Seshadripuram First Grade College, Bengaluru, 18 May 2019.
Comparing Cross Border Remittances Solutions: A Case Study of Ripple and SWIFT Technologies - IEC 2023, 8th International Conference, SDMIMD, 29-30 November 2023.
Atal Pension Yojana - A Scenario Analysis - International Conference ICDTSD-2022, Institute of Management Education Research and Training, Pune, 11-12 February 2022.
Pension Service Providers as Mediators in Financial Inclusion - Two days International Conference on Paradigm Shift in Business and Economy, 3-4 March 2022.
Pension Plans - A Critical Thought Analysis of Select Pension Schemes in India - XLIII Indian Social Science Congress, Bengaluru Central University, 17-21 January 2020.
Pension with Parity: An Evaluation of Pension Schemes in India - International Doctoral Consortium, BIMTECH, Greater Noida with Sobey School of Business, 6-8 June 2018.
Pension Portfolio Spectrum: A Critical Analysis of Benefit Vs Contribution Plans - Two Days Doctoral Colloquium, Institute of Management Study, Kolkata with MAKAUT, 31 March - 1 April 2018.
Demonetization and its Impact on Digitalization of Payment System in India - National Conference, IIHS, Ghaziabad with IARA, 17 February 2018.
An Empirical Study of Investors Preference towards Tax Saving Schemes of SBI Mutual Fund - 5th International Conference, Kristu Jayanti College, 21-22 September 2017.
A Study on Peer-to-Peer Lending: An Alternative in SME Financing - 2nd International Conference, YMCA Connaught Place, New Delhi, 5 November 2016.
A Study on Customer Satisfaction towards Agricultural Credit at KVG Bank - ICBM National Conference on Management Research, 2016.
Impact of Value-Based Metrics on Stock Returns: A Case Study of the Automobile Sector in India - Christ University, 11-12 December 2014.
An Assessment of Financial Inclusion in India - National Conference, M.S. Ramaiah Institute of Management, Bangalore, 18 September 2014.
Financial Inclusion in India - Initiatives and Challenges - National Conference, KSOU, Muktha Gangothri, 6-7 December 2014.
US Debt Crisis on Indian Stock Markets: A Test of Semi-Strong Efficiency - National Conference, Berchmans Institute of Management Studies, Changanassery, 9-10 January 2014.
Causal Impact of Economic Reforms on Rupee Depreciation in 2013 - International Conference, Neville Wadia Institute of Management Studies and Research, Pune, 7-8 March 2014.
Insight into NSEL Scam - International Case Study Conference, IES Management College and Research Centre, Mumbai, 20 February 2014.
Quantitative Easing and Its Impact on the Financial Markets of Emerging Economies - International Business Research Conference, IES Management College, Mumbai, 21-22 February 2014.
Impact of Octapace Culture: A Study of Selected IT Organizations in Bangalore - National Conference, Berchmans Institute of Management Studies, Changanassery, 9-10 January 2014.
Rupee Depreciation - Need for Another Economic Reform - International Conference, Kristu Jayanthi College, Bangalore, 26-27 September 2013.
Global Integration and Rupee Depreciation: Are Times Good Forward? - Christ University, 12-13 December 2013.
Impact of Employee Wellness on Organizational Performance in Select IT Companies in Bangalore - Kolhapur Institute of Management and Research, Maharashtra.

Dr. Pushpa B.V.

Academic Details

Research Interest

Publications

Papers Presented