Dr. Sumithra Sreenath

Research Interest

Publications

• 1Sreenath, Sumithra (2026). Sustainable Enterprises and Green Marketing Alignment: Pathways to Competitive Advantage. Journal of Informatics Education and Research, 6(1), 1379-1388.
• 2Sreenath, Sumithra (2025). Exploring the Interrelationship between organizational culture, employee engagement, and performance productivity. Journal of Applied Bio Analysis, 11(6), 220-227.
• 3Sreenath, Sumithra (2025). Leveraging Digital Marketing strategies for personal branding in India's Linguistically diverse market. Dharana Bhavan's International Journal of Business, 6(1), 45-58.
• 4Sreenath, Sumithra (2024). An analytical study on equipment and facilities satisfaction for senior citizens. Dharana Bhavan's International Journal of Business, 15(2), 53-61.
• 5Sreenath, Sumithra (2023). A study on green marketing practices at quick service restaurants in Bengaluru. Dharana Bhavan's International Journal of Business, 14, 27-36.
• 6Sreenath, Sumithra (2022). An empirical study on TQM-driven performance with reference to telecom industry at Bengaluru. PalArch's Journal of Archaeology of Egypt/Egyptology, 19(3), 223-234.
• 7Sreenath, Sumithra (2021). Impact of brand awareness and brand loyalty on consumer purchase decision: A study on FMCG products. IUJ Journal of Management, 9(1), 174-186.
• 8Sreenath, Sumithra (2019). Impact of innovative employee relationship practices on employee performance in refurbished goods industry. Think India Journal, 22(14), 11688-11704.
• 9Sreenath, Sumithra (2019). Assessment of safety measures at medium scale manufacturing enterprises at Bengaluru. International Journal of Management Studies, 6(Special Issue 4), 35-44.
• 10Sreenath, Sumithra (2019). Examining qualities of self-leadership among management graduates at Bengaluru. International Journal of Research and Analytical Reviews, 6(Special Issue), 126-131.
• 11Sreenath, Sumithra (2019). A study on expectations of millennials at the workplace. International Journal of Management, IT & Engineering, 9(4), 401-413.
• 12Sreenath, Sumithra (2019). Employee benefits and its effect on productivity: A case of Semcon India. SDMIMD Journal of Management, 10(1), 55-64.
• 13Sreenath, Sumithra (2019). Factors affecting voluntary attrition with special reference to education NGOs at Bengaluru. International Journal of Business and Management Invention, 8(2), 23-29.
• 14Sreenath, Sumithra (2018). Digital intervention: A challenge to human capital management at the workplace. International Journal of Advance and Innovative Research, 5(4), 77-82.
• 15Sreenath, Sumithra (2018). Brand loyalty towards fairness cream with reference to women at Bengaluru city. International Research Journal of Management, Sociology & Humanities, 9(10), 75-85.
• 16Sreenath, Sumithra (2018). Knowledge management practices at IT companies in Bengaluru. Review of Research Journal, September Issue, 6-11.
• 17Sreenath, Sumithra (2018). Effective learning practices of IT employees at Bengaluru. Shanlax International Journal of Arts, Science and Humanities, Special Issue, 121-126.
• 18Sreenath, Sumithra (2018). Dynamics of cryptocurrency: A review. Southern Economist, 57(8), 24-29.
• 19Sumithra, C G. (2018). Digital learning: Choice of select courses among postgraduates at Bangalore. International Journal of Exclusive Management Research, Special Issue, 11-16.
• 20Sumithra, C G. (2018). Streamlining talent supply chain across B-schools: An employer's perspective. Journal of Advance Management Research, 6(4), 38-45.
• 21Sreenath, Sumithra (2018). Fortifying talent management and sustainability: An outlook for the future. Asia Pacific Journal of Research, 2(Special Issue XI), 371-376.
• 22Sumithra, C G. (2018). Aligning and optimizing internal supply chain processes: A study of KS&DL Bengaluru. Singaporean Journal of Business Economics and Management Studies, 6(2), 31-41.
• 23Sumithra, C G. (2018). Acceptance of facial care and makeup products in beauty salons. EPRA International Journal of Economic and Business Review, 6(1), 48-55.
• 24Sumithra, C G. (2017). BREXIT: Talent challenges for recruitment and retention. Dharana - International Journal of Business, 11(2), 21-25.
• 25Sumithra, C G. (2017). Footwear retail supply chain for select outlets at Bangalore city. International Journal of Logistics & Supply Chain Management Perspectives, 6(3), 3074-3081.
• 26Sumithra, C G. (2017). Investment decision making using technical analysis: Evidence from Indian stock market. IOSR Journal of Business and Management, 19(9), 24-33.
• 27Sumithra, C G. (2017). Brand awareness among customers of Byju's learning app at Bangalore. International Journal of Research in Management & Social Science, 5(3), 12-18.
• 28Sreenath, Sumithra (2017). Service quality dimensions of IRCTC using SERVQUAL model. Asian Journal of Management Research, 7(3), 256-278.
• 29Sreenath, Sumithra (2016). An analytical study on inflation and short-term interest rates. International Journal of Applied Financial Management Perspectives, 5(3), 2511-2516.
• 30Sreenath, Sumithra (2016). India Post: Unleashing a new avatar. International Journal of Research in Social Sciences, 6(7), 37-50.
• 31Sumithra, C. G. (2014). Competency-based corporate e-learning systems: An experiment with outsourcing firms in Bangalore. International Journal of Knowledge Management and Practices, 2(2), 35-49.
• 32Sumithra, C. G. (2014). Competency-based corporate e-learning systems: An analytical study of select corporate enterprises in Bangalore. Dharana Bhavan's Journal of Management, 8(2), 84-96.
• 33Sumithra, C. G. (2012). Competency-based corporate e-learning systems: An appraisal. Dharana Bhavan's Journal of Management, 6(2), 61-70.

Papers Presented

• 1Green packing and its role in brand perception in FMCG products in Reliance Smart - International Conference, Giripeedam Business School, Kottayam, 22 September 2025.
• 2Sustainable Marketing and Customer Experience in the age of AI - International Conference, Dayanand Sagar Business School, Bengaluru, 12-13 September 2025.
• 3Reimagining HR: Digital Transformation for a skill-based Talent ecosystem - International Conference, JSS Science and Technology University, Mysuru, 20-21 August 2025.
• 4Tech Enabled Ecosystem leveraging AI, IOT and Cloud computing - 3rd International Conference, Sharda University, Noida, 3-5 April 2025.
• 5Breaking Barriers: Analyzing workplace diversity, equity, and inclusion - International Conference, Adarsha College, Bengaluru, 24 January 2025.
• 6Impact of social media influencing purchase decision among women at Bengaluru - International Conference, Adarsha College, Bengaluru, 24 January 2025.
• 7An assessment of sustainable tourism Practices: A Regional perspective - International Conference, Bengaluru City University, 16-17 February 2024.
• 8Electronic Monitoring and its impact on Performance - International Conference on Management and IT, IIIM Technical Campus, Kota, Rajasthan.
• 9Youtube Marketing Experience: Impact on Saree Purchases of Working Women - International Conference on Social Media and Intelligence, KCMS, Bangalore.
• 10Whatsapp Business: A popular Marketing tool for Micro women Entrepreneurs - International Conference on Social Media and Intelligence, KCMS, Bangalore.
• 11An Analytical study on equipment and facilities for senior citizens - International Conference on Management 4.0, Krupanidhi School of Management, Bangalore.
• 12Impact of Innovative Employee Relationship Practices on Employee Performance - IC-IPSCMC 2019, DSCASC, Bangalore, 25-26 April 2019.
• 13Current Scenario of e-tailing: Consumer Acceptance towards household services at Bengaluru - IC-IPSCMC 2019, DSCASC, Bangalore, 25-26 April 2019.
• 14A study on expectation of Millennials at workplace - Multidisciplinary International Conference, Sheshadripuram College, Bangalore, 15-16 March 2019.
• 15A study on Factors affecting Voluntary Attrition - IC-IPBPE-2019, SSMRV College, Bangalore, 24-25 January 2019.
• 16Employee Benefits and its effect on Productivity at Semcon India - International Conference, SDMIMD, Mysuru, 14-15 December 2018.
• 17Digital Intervention: A challenge to Human capital Management - International Conference on Management 4.0, Krupanidhi School of Management, Bangalore, 12-13 October 2018.
• 18Digital Learning: Choice of Select Courses among postgraduates - 8th International Conference, Acharya Bangalore B-school with Birmingham University, 6-8 June 2018.
• 19Fortifying Talent Management and Sustainability - International Conference, St. Joseph's College with Sunway College Malaysia, 8-9 March 2018.
• 20Streamlining Talent Supply Chain across B-schools - International Conference, Christu Jayanthi College, Bangalore, 6-7 March 2018.
• 21Harnessing the Employee Potential through Big Data Analytics - 3rd International Conference, SDMIMD, Mysore, 5-6 December 2014.
• 22Facets of Retention of Women Executives - ICMoC, Kristu Jayanthi College, Bangalore, 2-3 February 2010.
• 23Impact of Performance Management system on Employee Productivity at Retail Sector - National Conference, M.P. Birla Institute of Management, Bengaluru.
• 24Impact of Employer Branding on Employees Attitude - National Conference, M.P. Birla Institute of Management, Bengaluru.
• 25An assessment of welfare facilities adopted by KPCL - National Conference, M.P. Birla Institute of Management, Bengaluru.
• 26Examining Employee Engagement Practices at Retail Sector - National Conference, Ramaiah Institute of Management, Bengaluru.
• 27Impact of employee wellness program at IT sector - National Conference, Ramaiah Institute of Management, Bengaluru.
• 28Emerging Trends in creating Awareness about misinformation through Digital Media - NCMDE'19, Acharya Bangalore B-School, Bengaluru.
• 29Contemporary Issues faced by SMEs in Implementation of Green Marketing - NCMDE'19, Acharya Bangalore B-School, Bengaluru.
• 30Employee Relations Practices at a Pharma Manufacturing company - National Conference, JSS Centre of Management Studies, Mysuru, 29-30 March 2019.
• 31Examining Qualities of Self-Leadership among Management Graduates - National Conference, New Horizon College of Engineering, Bengaluru.
• 32Analyzing Mobile Learning Experience of Management Graduates - National Conference on Higher Education 4.0, Malleswaram Ladies Association FGC, Bengaluru.
• 33Knowledge Management practices at IT companies in Bengaluru - National Conference, IIBS, Bangalore, 27-28 September 2018.
• 34Effective learning practices of IT employees at Bengaluru - National Conference, Jain College CGS, Bangalore, 31 August - 1 September 2018.
• 35Dynamics of Cryptocurrency - A Review - Symposium at M.P Birla Institute of Management, 4 August 2018.
• 36Battling with Glass Ceiling - The Invisible Barrier - National Conference, Sindhi College of Commerce, Bangalore, 9 February 2017.
• 37Insights to E-Competencies - National Conference, Jain University, Bengaluru, 3 March 2015.
• 38The Impact of Talent Management on Recruitment and Retention - National Conference, Christ University, Bangalore, 6-7 March 2015.
• 39Human Behaviour at Work Place - A Diagnostic Perspective of OCB - National Conference, Christ University, Bangalore, 6 February 2015.
• 40Demystifying Cloud Computing - National Seminar, Sheshadripuram Educational Trust, Bangalore, 18 February 2012.
• 41Talent Management: Rhetoric or Reality - Regional Seminar, Indian Academy of Management, Bangalore, 27-28 April 2007.
• 42New Competencies for HR Professionals - Bangalore HR Summit 2003, 28-29 November.
• 43Rural Marketing: Various Dimensions - Fifth State Level Conference, Mangalore University, 16-17 October 2003.

Honors & Awards

Research & Consultancy

Workshops & Conferences Attended

• Participated in two-day workshop on Indian Society on 13th and 14th July 2001 at Bangalore University.
• Participated in Regional Seminar on New Trends and Developments in Management, Indian Perspective on 27th and 28th April 2007 at Indian Academy School of Management Studies, Bangalore.
• Participated in a seminar on Expressions 2009 - Cinema and Advertising at Convergence Institute of Media, Management and IT Studies, Bangalore on 9th February 2009.
• Participated in one day workshop on Quality Improvement on Research Methodology and Guidance Skills for Management Teachers on 6th May 2012 at Canara Bank School of Management Studies, Bangalore University.
• Participated in Faculty Development Programme on Using Blended MOOCs in Management Education on 13th February 2015 at IIM Bangalore.
• Participated in National Conference NAAC - Quality Initiatives & Benchmarking in Higher Education Institutions on 3rd and 4th September 2015 at Surana College, Bangalore.
• Participated in Project Work Orientation on 8th June 2015 at Canara Bank School of Management Studies, Bangalore University.
• Participated in Symposium on Greece Crisis and Lessons to be Learnt on 27th July 2015 at M P Birla Institute of Management, Bangalore.
• Participated in Symposium on Global Ethics and Business on 4th March 2016 at M P Birla Institute of Management, Bangalore.
• Participated in Faculty Development Workshop on Quality Improvements in Research Guidance Skills held on 14th March 2016 at Canara Bank School of Management Studies, Bangalore.
• Participated in Symposium on Brexit-EU, Trade and India: An Economic Perspective on July 8th 2016 at M P Birla Institute of Management, Bangalore.
• Participated in Faculty Development Workshop on Case Writing Analysis and Presentation on 23rd July 2016 at Canara Bank School of Management Studies, Bangalore University.
• Participated in Faculty Development Programme on Digital Marketing on 4th May 2017 at R V Institute of Management, Bangalore.
• Participated in one day workshop on Introduction to Structural Equation Modelling (SEM) with R Programme on 1st July 2017 at R V Institute of Management, Bangalore.
• Participated in Faculty Development Programme on Machine Learning with Business Applications, 21st-25th May 2018 at IIM Bangalore.
• Participated in one day Faculty Development Programme on Enhancement of Quality and Innovations in Presenting Dissertation on 20th April 2018 at Canara Bank School of Management Studies, Bangalore University.
• Participated in 2nd PRME International Conference on Collective and Sustainable Action for Transparency and Ethics in Higher Education on 29th September 2018 at Canara Bank School of Management Studies, Bangalore University.
• Participated in one day Faculty Orientation Program on Marketing Management on 16th September 2019 at Ramaiah College of Arts, Science and Commerce, Bangalore.
• Participated in one day Faculty Development Programme on Project Orientation on 9th September 2019, jointly organized by Bengaluru Central University and M P Birla Institute of Management.
• Participated in workshop on Writing Research Paper and Publishing in Web of Science and Scopus Indexed Journals on 29th May 2022 (online mode) organized by GomsGuru Academy, Bangalore.
• Participated in online Faculty Development Program on Basic and Advanced SEM using AMOS on 11th and 12th March 2022 at ISBR Business School, Bangalore.
• Participated in online workshop on Finding a Good Research Journal in Scopus and Web of Science on 5th June 2022, organized by GomsGuru Academy, Bangalore.
• Participated in Faculty Development Programme on Project Orientation for III Sem MBA held on 9th December 2022.
• Participated in International Research Conclave on Intellectual Property Rights at Bhubaneswar, Orissa on 31st July 2024.

Resource Person

• Coordinated Digital Marketing Seminar in collaboration with Marshall University, West Virginia State, USA, by Prof Uday Tate, Professor of Marketing on 20th December 2017, at M P Birla Institute of Management, Bengaluru.
• Conducted workshops of Stephen Covey's Eight Habits at Bhavan's Priyamvadha Birla Institute of Management, Mysuru on July 8, 2018.
• Participated as a Panellist in panel discussions on Trends in Management on 27th September 2018 at IIBS National Conference.
• Conducted workshop for Faculties of Commerce and Management Studies on Emerging Aspects of Workplace Behaviours at UGC-Human Resource Development Centre, Jnana Bharathi Campus, Bangalore University on 15th March 2019 (UGC sponsored program).
• Conducted Workshop on Bloom's Taxonomy at Jain (Deemed to be University) on 2nd December 2022.
• Conducted Bloom Taxonomy Workshop at M S Ramaiah University on 7th December 2022.
• Served as Subject Expert at Curriculum Advisory Committee at Khristu Jayanthi (Autonomous) College, Bangalore on 2nd December 2023.
• Served as Resource Person for Faculty Development Program - Enhancing Research Competency: From Concept to Publication on 15th November 2024 (virtual mode) organized by Adithya Institute of Management and Research, Bangalore.
• Coordinated webinar on Sentiment Analytics in the Era of Generative AI, 12th July 2025.
• Coordinated webinar on Academic Patent in Management Research, 27th July 2024.
• Coordinated webinar on Enhancing Research Experience by Using Mendeley Software, January 28th 2023.
• Coordinated webinar on Transforming Higher Education in India: A Research Enabled Knowledge Ecology, NEP 2020 Research Perspective, July 2nd 2022.

Session Chair

• Chair for technical sessions on Marketing and Finance themes - National Conference, IIBS College, Bengaluru, 27-28 September 2018.
• Session Chair for HR at International Conference on Managing Human Resource at the Workplace - SDMIMD, Mysuru, 14-15 December 2018.
• Chair for Technical session on Management (faculty stream) - International Conference, Dayanand Sagar College, Bengaluru, 25-26 April 2019.
• Chair for technical session on Marketing - International Virtual Marketing Conference MarC 2021, Ramaiah Institute of Management, 12 August 2021.
• Session Chair for National Conference - GSSS Institute of Engineering and Technology for Women, Mysuru, 22 February 2023.
• External Track Chair for Udbhavana - Student Research Seminar, Centre for Management Studies, Jain University, Bangalore, 15 March 2024.
• Chair for technical session - National Conference on Changing Paradigms of Business, Dayananda Sagar College, Bangalore, 31 May 2023.
• Chair for technical session - National Conference on Sustainability Paradigm shift in Global Business Practice, Adithya Institute, 3 December 2024.

Special Events

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Funded Projects

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